Categories
Business

5 Reasons You Need a Content writer (me!)

We all have the ability to get a sentence down on paper, it’s true. But does that mean we’re all good at and enjoy writing? Probably not. We all have our things that we are good at, and things that we are not so good at and if the idea of sitting down to write a blog, a landing page, anything fills you with dread, then you’ve come to the right place.

Us writers have decided that it is our calling to spend our days playing with words. Now, I can’t speak for every copywriter, but it’s probably because we’re both good at it and enjoy it. We’re word geeks, pure and simple, with favourite and hated words, grammar peeves and (probably) a general air of smugness when a particularly fabulous paragraph just flows straight out of us.

So why not let us have our wicked wordy way with the things you need writing? You’re doing us as much of a service as we’re doing you. I mean, sure it pays the bills, but there’s more to it than that. We can benefit each other. You get to do more of the things you enjoy about running a business, and we get to get out the old thesaurus and go to town. This is the stuff that (writer) dreams are made of.

And here are five even better reasons you need a content writer…

1. Time is of the essence.
There’s never enough of it, amiright? Writing something decent needs research and consideration as well as the time to actually get the words down ‘on paper’ and sounding good. Do you have the time, along with all the other bits of your job that need to be done? A freelance copywriter can pop up and take on that task for you, researching it thoroughly, look at the audience, tailor it to them and then write something smashing. After all, it’s our job to write, and be a specialist at writing. While we do that, you can concentrate on doing what you do best too!

2. Clear & concise and all things nice
You need your customers to know exactly what you’re doing/selling/saying. A writer will tell them just that, clearly, concisely, interestingly, enticingly, without any unnecessary roundaboutness, jargon or general kerfuffle. We’re here to make you sound your very best, to big up your business accurately and consistently in a way that your audience will enjoy.

3. All the tekkers
A content writer can not only write exactly what you need, but we can write it however you need it to be written. Most of us know a thing or two about SEO, can bash out the sort of website content that Google loves or put together a press release in no time. Aside from the more ‘technical’ aspects of the job, we also know how to connect with customers, to keep them reading, interested and ready to buy. A big old batch of fresh ideas will also arrive with your copywriter; could be a new perspective on how you sell your product, could be a new marketing channel to try. Whatever it is, we’re here to help you boost your business in the best way we know how, really good words!

4. Too close for comfort
Knowing every single thing about your company, business and service is fantastic, but when it comes to writing about it, it’s not so good. You’ve built this thing, nurtured it from the very start, so of course you want everyone to know every single thing about how brilliant it is. But you need to be objective and look at things from your customers’ point of view. Why do they need your product? What benefits is your service going to give them? A content writer will look at the bigger picture, look at your customers, look at your business and write something that captures it and gets all that brilliance shining through. With all those fresh ideas, it’s a great way to present your business from a different perspective, to find new and exciting ways to appeal and sell lots of stuff!

5. It’s all in the results
Well that’s why you’d hire us right? To get more traffic, more conversions, more sales. We come to create the fabulous blog and social content you need to grow your website’s organic traffic, to produce website copy that is fresh and enticing to keep those readers on your site consuming what you’ve got to tell them, and to turn those readers into customers by persuading them to buy what you’re offering. Simple.

So yes, while bringing in a content writer (ooo, me, ME!) is an expense, that’s not the way to look at it. We are an investment. An investment in your business and one, if you find the right person with the right words, that will make a huge and positive impact on your business.

We. Are. Worth. It.
And so are you! 

Like what you’ve read? Excellent. I offer a range of travel content writing services, so why not drop me a line to say ‘hello!’ and have a chat about things I can write for you.

Categories
Introduction

Welcome, welcome. Do make yourself at home.

For me, writing is a pastime, it’s a job, it’s a joy, it’s a frustration. There is nothing as satisfying as a word, a sentence or a paragraph that says exactly what you want it to say, and says it well. There’s the high of discovering and using a new word, and the low of not being able to find the word you want. The ultimate goal is to give something to the reader; to take them on an adventure, to inspire them, to excitement, to spark their imagination, to offer escapism, to give them what they are looking for. That’s the reward for writing, I think.

I hope you’ll find all these things amongst these musing, and I hope that you’ll enjoy them.